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An Orgasm SO Intense and Pleasurable, It Sparked an Entire Company

Janine Weisberg

Could you imagine? An orgasm so intense it propelled you to invest in building an entire company to help others experience the same pleasure you did?

Our Story at Warm, Inc.

It may sound like click bait but this is the true story of Warm, Inc. co-founders, Janine and LJ. Partners, lovers and with a blended family including 5 children, Janine and LJ understand the importance of maintaining a healthy relationship through intimacy and communication. As an engineer, LJ has an innate skill set to continually improve upon his experiences, including his intimate moments. So one night, from that place of desiring the best experience possible for him and his partner, LJ warmed up Janine’s pleasure products before they got in bed.

A Level of Intensity Unlike Any Other

“What I experienced that night was orgasmic beyond belief. Different than anything I had ever felt before. The intense sensations and the undeniable presence of something warmer than my body temperature inside me created a sense of full body and mind presence that I didn’t even realize could be heightened more. Nothing else existed but the connection I felt to my partner and the incredible new layer of sensation that came over me during climax as my muscles contracted against the warm toy. The addition of perceivable heat inside me, not like scorching ouch, but a deep and penetrating heat, added a layer to my orgasm, unlocked an emotional release that not only brought LJ and I closer but also registered for me as This man knows how to rock my world and Wants to!” shares, Janine. She continues, “To discover that after many years of being a healthy, happy, sexually active adult that there was still a very primal part of my desire, hungry to be tapped into, and that the literal addition of heat was the magic ingredient to my ultimate sensory experience was nothing short of mind-blowing.” “The whole experience, from him caring enough to layer in every delicious possible sensation for me, us; to the way his action encouraged me to relax deeply into indulging together for the pure sake of enjoying pleasure to yes, an orgasm so powerful it launched a company and changed the course of our relationship.”

The Power of Heat

While building Warm, Inc., Janine and LJ both started to gain a deeper understanding of how heat plays into intimacy, both physically and mentally. Have you ever noticed how euphemisms about sex, sexuality, attraction, deep feelings and even love usually include reference to heat? You set my soul on fire... I’m burning with passion for you…She melted me with her warm heart... Something sparked between us… Hot and heavy… Warming her up… Throughout the ages heat and passion have instinctively been linked together because they were made to go together. In essence, we are biologically hardwired to react positively to heat. That heat “dramatically increases arousal, heightens skin sensitivity, and releases pleasure-fueling endorphins” according to Bio Psychologist, Mark S. Blumberg, PhD., author of Body Heat.

Heat Facilitates Intimacy

Because of this, heat facilitates intimacy. Heat encourages muscles to relax and expand for penetration and prolonged stimulation. It triggers our evolutionary brains into feeling comfort and security. It is a catalyst that allows us to be vulnerable enough to share an intimate moment like an orgasm. It is also a foundation piece for survival. Our bodies are designed to expand into heat and away from cold. It is a deep evolutionary response we couldn’t deny if we wanted. “Don’t get me wrong! A well-played sensation of cold can be exciting! And the way it is exciting is by triggering the unconscious fear contraction that cold creates. Playing with that can be fun, but no one craves wild hot sex in a frozen igloo and there is a reason for that! Cold can be a fun foreplay tool, but it is heat that creates euphoric sensation explosions,” states Janine.

Boundary Pushing Hot Sex

In addition to the paradigm-shifting orgasm Janine experienced that night, she also felt a heightened sense of connection to LJ. By having the forethought to warm the sex toys, he showed a real emotional investment in the vulnerability of sex for her. It opened up a whole new view of what she craved -- a unique blend of anticipation, sensation and connection that achieved the best sexual satisfaction. It was this powerful combination of boundary pushing hot sex coupled with an undeniable message of compassion and safety for the vulnerabilities being shared during intimacy that prompted Janine and LJ to go to work designing a product that could not only reliably, easily, and effectively warm up all types of sex toys but also facilitate communication about what partners need and desire from each other.

From Everyday Vibrations to Mind-Blowing Sensations

From this, WARM™ was created. A discreet, high-quality and durable clutch designed with vegan leather and powered by Tender Technology™, engineered to safely heat up pleasure products for the ultimate sexual experience. Compatible with any type of sex toy, WARM™ takes your favorite products and amplifies its effect for ignited orgasms. WARM™ can even reinvent the pleasure products you have grown accustomed to and elicit entirely new sensations from them or if you are just beginning to experiment with toy play; set the bar for the most erotic experiences possible from the start. WARM™ takes couples and solo-users from everyday vibrations to mind-blowing sensations. Nearly two years later, Warm, Inc. are the leaders in heat-based, sensual bedroom accessories. Their pioneering product WARM™ won the XBIZ award for Specialty Product of the Year, was featured in the April 2018 issue of COSMOPOLITAN® Magazine and is available in luxury adult boutiques throughout the country. Their second product, TOUCH™, a warming automated dispenser of personal lubricants and massage oils, magically delivers your favorite slip right into the palm of your hand. Lube has never been so effortless and fun to use! TOUCH™ launched in February to fanfare and delight with customers pre-ordering before product even hit store shelves.